Managing Director Andreas Assum Takes Decision To Depart From nu3

Berlin, October 19, 2016. As reported on October 10, 2016, nu3 will focus on the core markets Germany, Austria, Switzerland and France. In line with this restructure, Andreas Assum, who has held the role of Managing Director at nu3 since July 1, 2015, has decided to step down at his own volition as of March 31, 2017. This decision was taken as part of an amicable agreement with nu3.

Andreas Assum: “The internationalization of nu3 was a strong motivator for me which, due to the recent decision to focus primarily on Germany, Switzerland and Austria and the accompanying withdrawal from Scandinavia and Brazil, is no longer an available opportunity. From a business perspective, I support the decision to focus on these core markets.” Andreas Assum will continue to provide consultation to the management team on strategy implementation until March 31, 2017.

The three co-managing directors Robert Sünderhauf, Kassian Ortner and Martin Hobler: “We deeply regret Andreas Assum’s decision and would like to take this opportunity to thank him for creating an excellent team and successfully supporting us over the last 16 months. Among other things, he successfully reorganized the essential departments of Category Management and Performance Marketing while keeping an eye on employee morale. Andreas Assum has done outstanding work – both on a technical and interpersonal level – and will be missed dearly by his team.”

About nu3

nu3 is a Berlin-based start-up that stands for intelligent nutrition that is easily incorporated into daily life. The company was built with the vision to enable healthy, active and happy lives by offering healthy, innovative products at the highest quality possible. nu3’s selection of product ranges from natural foods like superfoods, low-carb products and sport nutrition to health products. The company was founded in 2011 by Dr. Robert Sünderhauf and Kassian Ortner and has since grown to employ about 100 people.


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