Berlin-based Start-up nu3 Now Stocked At Swiss Retail Chain
Berlin, May 15, 2017. The Berlin-based specialist for intelligent nutrition and the Swiss retail company Coop have struck a comprehensive partnership. Starting today, more than 50 nu3 products are available across Switzerland in more than 220 Coop supermarkets. The main focus of the extensive launch is low-carb products, vegan proteins, and functional foods from nu3’s product lines natural foods, health and fitness. This alliance expands nu3’s strong online presence with a broad network of high-traffic retail outlets.
53 nu3 products are now available from the Swiss supermarket chain Coop as part of a comprehensive launch. Selected products from the product lines natural foods, health and fitness will be available in more than 220 Coop supermarkets.
Demand rapidly increasing for healthy, alternative nutrition solutions
The extensive selection of innovative nu3 products is based on current food and nutrition trends. Numerous vegan and low-carb products, healthy snacks and flour substitutes such as coconut, almond and chia flour are part of the product range. In addition, natural alternatives to conventional processed sugar, such as yacon syrup and coconut sugar are available. The selection is topped off with premium superfoods like acai, maca and wheat grass powder.
Consumers are increasingly opting for plant-based meals or consciously seeking alternatives to heavily processed foods. Trends are gravitating toward products that are free from sugar and unhealthy fats and have been processed in a way that retains the food’s nutrients. The product launch at Coop is nu3’s response to this growth in customer demand. “Customer interest in healthy, alternative nutrition has grown very strongly over the last few years. We are convinced that nu3’s products will be a hit with customers“, explains Daniel Holenstein, the responsible project leader at Coop, regarding the partnership with nu3.
nu3 betting on an offline presence in Switzerland
The comprehensive partnership between Coop and nu3 is intended to make it even easier for consumers to eat healthy and live by their own personal nutrition philosophies. “Thanks to the public’s increased interest in a healthy, balanced lifestyle in this part of the world, Switzerland is an important market for nu3. That is why we are so excited to have such a strong partner on our side with Coop. They enable us to be even closer to our customers “, explains Paul Claudius, Managing Director of nu3 in in Switzerland. In past years, nu3 has been primarily active in online retail in Switzerland.
nu3 is a Berlin-based start-up that stands for intelligent nutrition that is easily incorporated into daily life. The company was built with the vision to enable healthy, active and happy lives by offering healthy, innovative products at the highest quality possible. nu3’s selection of product ranges from natural foods like superfoods, low-carb products and sport nutrition to health products. The company was founded in 2011 by Dr. Robert Sünderhauf and Kassian Ortner and has since grown to employ about 100 people.